My legal marketing peers and I constantly are faced with the question of what truly matters when it comes to showcasing our attorneys and firm. Whether it’s a “new, amazing, one-of-a-kind” award or a special committee that nobody knows from Adam, it’s important to not only keep in mind not just what the attorney wants to say about themselves, but also what the client considers relevant. Not to dismiss the credibility of any certain companies, but when a market becomes so saturated with everyone pretty much being titled the GREATEST ATTORNEY OF ALL TIME, you can’t help but wonder…

Having spoken with others in the industry, here is a very simple breakdown of what really matters to clients, General Counsel, and the like when shopping for new legal representation.